Posts Tagged ‘Reddit’


Social Media Exposure Positive for Valve CEO

June 3, 2010

I was lurking around Reddit this evening to find something interesting to read while trying not to hyperventilate and crumble after my second run in over a month (I’m weak). This headline got my attention (Warning, NSFW comments in the thread): What happens when you email the CEO of Valve Software more than once?

Here’s the email chain that comprises the post, and I think you will agree that it is very positive press for Gabe Newell with his target audience (buyers of his software) and all he did was reply to a couple of emails.

sockpuppet wrote:

Hey Gabe when people email the AT&T CEO more than once they’re sent a cease and desist letter. What happens if I email you more than once?

On Thu, Jun 3, 2010 at 11:23 AM, Gabe Newell wrote:

Don’t know. Let’s find out.

My response:

I should warn you my attorney is Saul Goodman. I will vigorously defend myself against your legal threats if required, I hope it doesn’t come to that.

His response:

from Gabe Newell

to sockpuppet date Thu, Jun 3, 2010 at 12:27 PM

I am looking out the windows of my 10th floor office (the office is the entire 10th floor, if that wasn’t clear, as it needs to be large enough to contain all of my awesomeness). It appears that the hounds have been released, as well as the ninjas (with some of the smaller and more agile ninjas riding on hounds), but no cease and desist letters, so you’re good on that front.


What went right here isn’t that the Redditor with the “sockpuppet” email put this online; he was so happy to get such a response from Gabe that he will definitely be one of those “tell three” people…even though sockpuppet told at least 1,117 (the amount of Redditors who bothered to push the ‘upvote’ button on the post). What Gabe did right was engage in like manner with ‘sockpuppet;’ clearly the two emails to Gabe were in good fun and Gabe responded in kind. Had the emails been about business, I trust Gabe’s response would have been…well, businessy.

That ‘sockpuppet’ posted the email chain is free targeted advertising for Gabe, especially when you consider the large population of videogamers like me who read Reddit. Here’s one:

If you’re serious, Gabe is seriously the coolest motherf*&er in the games industry.


Astronomy for New Hobbyists, Old Nerds

September 4, 2009

I tweeted a link to this huge, panoramic photo of the sky today that I think is cool because you can move around it with your mouse and zoom in with the scroll wheel. Yeah, ZOOM in!

Then later on, I was lurking around which is a social aggregator where nerds go to socialize. I saw this page where a dude asked what sorts of hobbies “Redditors” could recommend to him besides video games. The responses comprised of well-targeted hobbies such as archery, fractal art, and one I can dig: astronomy.

I remembered the cool zoomy photo I saw yesterday and then remembered how much of a nerd I was when I was a kid. I went to Space Camp! (NO PICTURES WILL BE POSTED.) Not only that, but I had posters of the planets stuck all over my room and of course a bajillion glow-in-the-dark stars on my ceiling (they were not arranged in a homogeneous and isotropic fashion). I maintain an interest but it’s about the same as my interest in the last funny and biting thing to come out of Ann Coulter‘s mouth – barely.

Not that I’m saying I’m going to start sneaking out again to lay down in the grass and gaze at the sky at night, but here are some cool links that I found for wanna-be astronomers: