Posts Tagged ‘CEO Media Outreach’

h1

Social Media Exposure Positive for Valve CEO

June 3, 2010

I was lurking around Reddit this evening to find something interesting to read while trying not to hyperventilate and crumble after my second run in over a month (I’m weak). This headline got my attention (Warning, NSFW comments in the thread): What happens when you email the CEO of Valve Software more than once?

Here’s the email chain that comprises the post, and I think you will agree that it is very positive press for Gabe Newell with his target audience (buyers of his software) and all he did was reply to a couple of emails.

sockpuppet wrote:

Hey Gabe when people email the AT&T CEO more than once they’re sent a cease and desist letter. What happens if I email you more than once?

On Thu, Jun 3, 2010 at 11:23 AM, Gabe Newell gaXXX@valvesoftware.com wrote:

Don’t know. Let’s find out.

My response:

I should warn you my attorney is Saul Goodman. I will vigorously defend myself against your legal threats if required, I hope it doesn’t come to that.

His response:

from Gabe Newell gaXXX@valvesoftware.com

to sockpuppet date Thu, Jun 3, 2010 at 12:27 PM

I am looking out the windows of my 10th floor office (the office is the entire 10th floor, if that wasn’t clear, as it needs to be large enough to contain all of my awesomeness). It appears that the hounds have been released, as well as the ninjas (with some of the smaller and more agile ninjas riding on hounds), but no cease and desist letters, so you’re good on that front.

Gabe

What went right here isn’t that the Redditor with the “sockpuppet” email put this online; he was so happy to get such a response from Gabe that he will definitely be one of those “tell three” people…even though sockpuppet told at least 1,117 (the amount of Redditors who bothered to push the ‘upvote’ button on the post). What Gabe did right was engage in like manner with ‘sockpuppet;’ clearly the two emails to Gabe were in good fun and Gabe responded in kind. Had the emails been about business, I trust Gabe’s response would have been…well, businessy.

That ‘sockpuppet’ posted the email chain is free targeted advertising for Gabe, especially when you consider the large population of videogamers like me who read Reddit. Here’s one:

If you’re serious, Gabe is seriously the coolest motherf*&er in the games industry.

Advertisements